Key Players in the Concrete Admixtures Market

The report studies important growth strategies adopted by the market players between 2012 and 2015 to expand their global presence and increase their shares in the concrete admixtures market. BASF SE (Germany), W.R. Grace Company (U.S.), RPM International (U.S.), Sika A.G.(Switzerland), The Dow Chemical Company (U.S.), Fosroc International (U.K.), Chryso SAS (France), Mapei S.p.A (Italy), and Pidilite Industries (India) are the leading players that are actively present in the concrete admixtures market.

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The global concrete admixtures market is highly competitive, with a large number of global and local players. The players in this market have adopted various strategies to expand their global presence and increase their market shares. Partnerships & agreements, new product launches, expansions, and mergers & acquisitions are some of the important strategies adopted by the market players to achieve growth in the concrete admixtures market. This segment studies the growth strategies adopted by the market players between 2012 and 2015.

Expansion has been the key strategy adopted by the industry players between 2012 and 2015 to achieve growth in the concrete admixtures market. This strategy accounted for a share of 43% of all growth strategies adopted by the market players. High growth in construction activities, combined with the increasing use of concrete admixtures in residential, non-residential, and infrastructure applications has encouraged companies to adopt this strategy. BASF SE (Germany), Sika A.G. (Switzerland), and Fosroc International (U.K.) are some of the leading market players that adopted this strategy to develop their businesses.

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Besides expansions, companies also adopted the strategies of mergers & acquisitions, new products launches, and other developments to expand their market share and distribution network. These strategies have accounted for a share of 34%, 20%, and 3% respectively of the total number of growth strategies adopted by the players in the concrete admixtures market between 2012 and 2015.